Search Engine Optimisation - SEO

Expert at Search Engine Optimisation - SEO, and gaining the highest possible exposure for websites via Organic traffic. Campaigns seek to maximise rankings, and revelant traffic in order to achieve the highest possible conversions and revenue.

End to end expertise across Site and Server Configuration Optimisation, On Page Optimisation, Off Page and Link Strategy, Keyword Research, Competitive Analysis, Google Places / Bing Local SEO, Social Media Strategies, Social Bookmarking Strategies, Google Product SEO, and Client / Project / Account Management.

PPC, CRO and Google Analytics

Skilled at Pay Per Click (PPC) for both brand visibility and direct response campaigns, and Conversion Rate Optimisation (CRO) to ensure maximal goal conversions and revenue generation. Highly experienced with web analytics, especially with Google Analytics, to ensure that ROI and performance are maximised from SEO, PPC and CRO activity.

Individually Qualified in AdWords - Google Advertising Fundamentals Exam, Display Advertising Advanced Exam and Reporting and Analysis Advanced Exam.

Managing all SEO, CRO, SEM / PPC, Social Media, Content Marketing, Analytics, Design and Email Marketing for DirectAsia.com Singapore, DirectAsia.com Hong Kong and DirectAsia.com Thailand.

Design

14 years experience in Website Design and other Screen-Based Media, and in Print-Based Marketing Materials for both Commercial and Non-Commercial Organisations. Fluent in all the major Design Software packages, and Design Technologies.

Web Standards

All new web designs I produce adhere to Web Standards, with full separation of presentation - CSS from structure - XHTML. I create Valid XHTML and CSS unless the development environment precludes this.

Music Creation

30 years experience in Music Production. Proficient in digital-based music creation and production - (Software based DAW, sequencers, synthesisers and digital effects).

Featured Project

Indigo Racing Website

A redux design of the Indigo Racing website created as a makeover exercise.

The design style combines the glamour and excitement of F1 racing with the elegance of Indigo Hotels.

Indigo Racing Website

Featured Project

Backpackers Travel Insurance

A design for a prospective Backpackers Travel Insurance website, again created as a stylistic exercise.

The design features grunge elements, nature imagery, and a central visual image and tagline appropriate to the target audience.

Backpackers Travel Insurance

Featured Project

Winter Sports Travel Insurance

A design for a prospective Winter Sports Travel Insurance website, created as a stylistic exercise.

The minimalist design style centres on a bold image and colour scheme in an open layout, creating a feeling of space and freedom.

Winter Sports Travel Insurance

Featured Project

Chotrul Music Website

A prospective design for a website for Electronica music band Chotrul.

This design features a distinctive typeface and symbols. Imagery is rich and colour saturated, accentuated by black backgrounds and a largely monochrome palette.

Chotrul Music Website

Featured Project

Drakefield Insurance Website

A redux design of the Drakefield Insurance Services website.

The design style utilises strong imagery to project the core brand values of the company. Key areas of the business are highlighted in the three lower content areas.

Drakefield Insurance Website

Featured Project

Auspicious Films Website

Website for a Film Production company.

Design features suitably edgy and grungy graphics to match the Horror/Thriller genre of films they produce.

Chotrul Music Website
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2103 Mark Carter | Chotrul SEO, 14 Avitus Way, Highwoods, Colchester, Essex, CO4 9EY