DirectAsia.com - Singapore
Senior Manager, Ecommerce
September 2011 to Present
Responsible for all Internet Marketing - SEO, CRO, PPC, SMO and Analytics at DirectAsia.com - a leading online provider of Car, Travel, Home and Personal Accident Insurance in Singapore.
HP Group (formerly High Position) - Colchester, UK
SEO Specialist
November 2009 to September 2011
Search Engine Optimisation Specialist at one of the UK's and Europe's leading SEO Agencies. Responsible for architectural, on-site and off-site optimisation strategies for both Corporations and SMEs.
Responsible for business / market understanding, SEO site audits, site technical analysis, keyword analysis, on-page optimisation, site content recommendations, linking strategies, and social networking / local SEO / product SEO recommendations. Utilise Google Analytics, SEOmoz tools and a host of others to ensure best of class results.
Press Release - 24 May 10: New Corporate Team Member at High Position SEO
Press Release - 04 Dec 09: High Position SEO Welcomes SEO Specialist Mark Carter To Team
Drakefield Insurance Services - Basildon, UK
Lead Web Designer and SEO
February 2008 to November 2009
Senior Designer at this AA Group company, a leading UK Travel Insurance provider. Responsible for all design work, including more than a dozen Transactional Websites, animated Advertising Banners, Brochure covers, Email Newsletters, etc.
Implemented SEO strategy on company websites.
Responsible for a dozen company owned travel insurance websites, and a further seven 'white-label' websites, such as Tesco, Lloyds TSB, uSwitch, Go Compare, MoneyExpert and the Insurance.co.uk travel insurance comparison websites.
De Facto Software - Ipswich, UK
Design, SEO and Internet Marketing
March 2003 to February 2008
Responsible for all Design Work at this leading UK Software Development company, including Corporate Websites, Datasheets, Window Signage, Posters, etc.
Responsible for all Internet Marketing Activities, focused on Search Engine Optimisation - SEO, Pay Per Click Advertisements - PPC, News Releases, Web Analytics, Linkage Strategy, Copy writing.
Sterling Relocation - London, UK
Senior Web Designer
December 2002 to February 2003 - 3 month contract
Responsible for all Web Design work at Europe's leading Executive Relocation Services company. Worked on two Websites, one a major international network site, the other the new Corporate website.
Freelancing - London, UK
Freelance SEO and Web Design
April 2002 to December 2002
Worked on a number of Web-based Projects, Logo and Business Card designs.
Com-Line Systems - Kuala Lumpur, Malaysia
Design Consultant
August 2000 to March 2002
Design Consultant at Malaysia's leading Software Development house, designing and developing the Interfaces to a number of major Internet based Applications and Online E-Commerce Systems.
Also designing Websites, Portals, Multimedia Presentations, and Corporate Print Collateral.
Asia121.com - Singapore / Kuala Lumpur, Malaysia
Design Architect
June 2000 to August 2000 (fixed contract)
Consultant Design Architect at this leading Singaporean / Malaysian Technology Innovator. Designed and developed the Interface to a major Profiling and Personalization System.
iXL - London, UK
Senior Designer - Creative
Jan 2000 to June 2000
Worked within the Creative Department of one of the World's leading E-Strategy and Development companies (later merged with Scient), and was the Creative Lead for the iXL-Xerox account.
Led a major re branding exercise for Xerox, and created and developed the design for the worldwide XeroxGraphics Arts portal.
Produced a number of other Website designs and Flash work.
MCSB Systems - Kuala Lumpur, Malaysia / Singapore / Hong Kong
Design Architect
May 1997 to Dec 1999
Head of New Media Design for a major Information Technology company in Malaysia, producing a large number of Multimedia Corporate Presentations.
Designed and developed many Corporate and other Web sites, an Interactive Multimedia Tutorial for a Regional Helpdesk, and a variety of Web and CD-ROM based pieces.
Inmarsat - London
Islington, Hackney and Tower Hamlets Adult Education Institutes - London, UK
Instructor - Tai Chi Chuan and Meditation
April 1995 to August 1997
Taught Tai Chi to staff at Inmarsat - Mobile Satellite Services corporation.
Planned, developed and executed the Curriculum for Tai Chi Chuan and Meditation in all three Colleges.
Planned, developed and led private Tai Chi and Meditation Retreats.
The Royal London Hospital - London, UK
Registered General Nurse
February 1992 to March 1995
Assessed, planned, delivered and evaluated Nursing Care in a Team-based environment.
Supervised and Taught students in Clinical and Academic environments.