Web Standards
All new web designs I produce adhere to Web Standards, with full separation of presentation (CSS) from structure (XHTML), both of which validate.
Showcase of websites designed for Commercial purposes, including transactional and E-Commerce sites such as:
AA Travel Extras Website
Created a new transactional website called AA Travel Extras to bring together all the holiday related services that Drakefield Insurance and the AA offer travellers. The site design takes existing AA brand guidelines, and brings additional clarity, simplicity and vibrancy to the design. The look and feel utilizes visual imagery from a AA travel insurance TV ad photo shoot.
Web Standards Site - Utilizes web standards construction of pages, with full separation of presentation (CSS) from structure (XHTML), both of which validate. CSS used for layout, rather than HTML tables. Airport Parking portion of site uses lean code CSS menu styling.
eTravel Insurance Website
Created a new website for etravelinsurance.co.uk - a leading UK travel insurance website. Brief was to freshen up the brand, and take the design work to a professional level.
The previous website I inherited from another designer was disorganized and cluttered, and the brand character was very flat and cartoon-like. The new design kept the central cartoon character, and placed him in a more contemporary context with increased depth and vibrancy, and a clearer hierarchy of information.
Though the new site utilizes web standards construction of pages, with full separation of presentation (CSS) from structure (XHTML) for all new code, the quotation engine which powers the online transactions is invalid code, and unable to be altered at this stage, and therefore invalidates the code of the site. CSS used for layout, rather than HTML tables.
Carried out Search Engine Optimisation work on the eTravel website.
Quote Banana Travel Insurance Comparison Website
Created and implemented the design for the Quote Banana Travel Insurance Comparison Website. This is one of the UK's leading travel insurance aggregator websites. The site was a rebranded site, which used to be Which Policy travel insurance.
The brief was to take the domain name and create appropriate visual imagery which would give the site a unique identity in its field. This was in an extremely challenging coding environment based around an existing (and non-standards based) travel insurance aggregator quote engine.
Implemented SEO work on the Quote Banana website.
Fit2Travel Travel Insurance holding page
Created a holding page for this Travel Insurance provider, pending scheduling for developing an entire site. Site brief involved working from the existing logo and creating appropriate look / feel and imagery for an insurance provider who covers individuals up to 90 years old, but also families and children. Currently just a holding page which links into a travel insurance aggregator which provides the transactional functionality.
Web Standards Page - Utilizes web standards construction of pages, with full separation of presentation (CSS) from structure (XHTML), both of which validate. CSS used for layout, rather than HTML tables.
Alternative Energy Website
Currently creating a website for a new Alternative Energy design and installation company. Framework of site created (using dummy content), and awaiting textual content for completion.
Web Standards Site - Utilizes web standards construction of pages, with full separation of presentation (CSS) from structure (XHTML), both of which validate. CSS used for layout, rather than HTML tables.
Customer Focus Markets Websites
Created a series of 6 sites which focus on particular Marketplaces that the de Facto Software S5 solution is deployed in.
Web Standards Sites - Utilizes web standards construction of pages, with full separation of presentation (CSS) from structure (XHTML), both of which validate. CSS used for layout, rather than HTML tables.
Implemented SEO work on the Marketplaces websites.
Customer Focus Activities Websites
Created a series of 7 sites which focus on particular commercial Activities that the de Facto Software S5 solution is deployed in.
Web Standards Sites - Utilizes web standards construction of pages, with full separation of presentation (CSS) from structure (XHTML), both of which validate. CSS used for layout, rather than HTML tables.
Carried out Search Engine Optimisation work on the Activities websites.
Sterling Corporate Relocation Website
Created a new website for one of Europe's leading Executive Relocation Providers. The new site has a DHTML animated entry page which directs the visitor to the appropriate 'view' of the site. One view is for the Individual seeking relocation services, and the second for Corporate HR departments who have clients to relocate.
Alternative Designs for XeroxGraphx Arts Portal
Alternative designs produced for the XeroxGraphx Arts Portal. As part of the brief, a major rebranding exercise was conducted for this worldwide graphics arts portal. Successfully projected Xerox as an innovative, and cutting edge facilitator for the whole field. Sharpened their brand into a more outward-looking, modern, and less-conservative stance.
De Facto Software Details Pages
Created new design for the detailed content within the de Facto website - modeled on a Datasheet. Design is highly structured, whilst both concise and lucid.
Web Standards Site - Utilized web standards
construction of pages, with full separation of presentation (CSS) from
structure (XHTML), both of which validate. CSS entirely used for layout,
rather than HTML tables.
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site
De Facto Software Website
Created new Corporate website for this leading UK Accounting and Logistics
Software development company. Site features entirely new branding, improved
navigation and structure, and rewritten copy which focuses on benefits
to the customer from the various marketplaces they occupy.
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World Relocation Network Website
Developed a website for a new worldwide network of relocation services agencies. Development focused on extending the functionality for members. The site was developed in ASP.net.
APTIX.com - Online Entertainment Ticket Agency
Website designed for online ticket registration and purchase, for entertainment events across malaysia. Released to coincide with the Deep Purple concert, july 2001.